Have you seen these commercials?
The number of gender-limiting messages we receive through commercials on a daily basis is mind-blowing. Obviously, commercials are meant to tell us to think a certain way in order to persuade us to buy a product, but when we allow it to shape our mindsets, attitudes, and behaviors it can be really dangerous. You might disagree with me or think that I have over-analyzed this commercial, but I think the limited emotional ability of men this commercial presents is absolutely destructive to masculinity and femininity and relationships.
I would invite you to view it again and really consider what messages are being covertly sent about "that guy" and "regular guys" and what it is saying, in general, about what it means to be in healthy relationships.
I would also invite you to consider the following questions: Is there really something wrong about being "that guy"? Is he any less of a man for painting her nails? What's wrong with being that genuinely in-tune with your partner? Is it really necessary to call out that guy's masculinity because he chooses to invest time in becoming more intimately known with what his partner really desires rather than merely investing money in a materialistic gift? What kind of message does this send to young men and boys about the “acceptable” way to act? Which guy do you prefer "that guy" or the "the regular guy"? Do we have to be only one or the other?
Man Up! Coordinator